Tag Archives: Branding

The Dilution of a Brand

Written by Ben. Grab the Short Link. Filed under Observations. Tagged , . No comments.
Made in China
A quick look at a cheap toy and how it harms a global brand. Also some thoughts on how to spend adequate time evaluating areas where you can effectively increase your brand's value.

Apple’s Influence in the Beauty World

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iPhone Makeup Kit
Apple's product design has influence far and wide. Here are a few observations and a little advice for successful branding efforts through difficult financial times.

Why FORGE is Offering Free Work

Written by Ben. Grab the Short Link. Filed under General. Tagged , . No comments.
FORGE Your Dot Org, 2010
An introduction to FORGE Your Dot Org and answering the question, "Why is FORGE giving away an entire year of creative services?".
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