What Do You Expect?

It’s long been expected that, while navigating a website, clicking on the organization’s logo will take you to the homepage. Not every site does this, but most sites are adhering to this standard these days. I know in my browsing experience, I regularly click on logos assuming this behavior, so I thought it was pretty cool that Amazon now has this hover state for their logo:

Amazon Logo

Amazon Logo Hover State

How Long Has This Been Going On?

I’m really not sure when Amazon introduced this, but it was new to me. This peaked my curiosity, so I did a little digging around at some of my favorite sites to see if anyone is not honoring this expectation. In fact, I couldn’t find a major website that didn’t do something like this.

Honoring “Click My Logo”:

• Apple (nicely integrated into the site nav)
• Microsoft
• Flickr
• Yahoo
• Manic Mouse (had to throw it in)
• Dictionary.com
• Daring Fireball
• Aol. (very interesting implementation)

So, my challenge to you – can you find a major website that doesn’t do this? If you find one, share it in the comments below.